Mudança de jogo

Critérios do prêmio

Meio específico utilizado

Web

Processo criativo

This video creates an aha moment about the quality of a modular unit produced in a factory. Once hooking the
audience, the video then shows the key steps of the modular process in a quick, engaging way. Beginning in 2021,
we furnished and decorated a standard completed living unit on the factory assembly line. We shot someone posing
as a resident who enters the unit, walks through it, then opens the window. The window being opened reveals that
what the audience thinks is a furnished apartment at the final on site building is actually in a factory. The module is
then signed by the factory team and shipped. Waiting two years for site completion, we had the same person from
the original video clip, dressed identically, walk from the rooftop deck of the finished building to the front door of
the exact room in the original in-factory shot. The person’s robe enables the illusion of one continuous moment from
finished building exterior, to furnished apartment, to factory being revealed.

Público-alvo

Público em geral e construtores convencionais

Mensagem a ser comunicada

When you walk into a finished unit in one of today’s advanced modular factories, you can’t tell you’re not in the final
living space onsite.

Distribuição

Página de vídeos do site, YouTube, apresentações em conferências (estreou no SxSW e no World of Modular).

Objetivo de entrada

Transmitir e demonstrar a qualidade, a integridade e os métodos inteligentes de construção modular.

Efeito sobre conscientização, vendas, visitas ou consultas

The company has become the highest producing multifamily modular operation in the affordable space. This video
is designed to be a part of the marketing ecosystem worthy of that degree of success. It has garnered thousands of
views and lots of anecdotal praise.